I am a creative leader with over a decade of experience transforming brands through innovation and creativity. My journey includes roles at some of the most prestigious agencies in the market, including DM9DDB and Ogilvy, as well as significant experience in digital agencies (AgeIsobar, McGarryBowen Brasil, LOV and Isobar), healthcare (Havas Health&You) and sports (9ine WPP). My work has been recognized at major global creative festivals, including Cannes Lions, LIA, One Show, El Ojo, Clio and many others.

Currently serving as Creative Director at Ogilvy Brazil, I lead projects for brands such as Coca-Cola, EAF, São Paulo GOV, Abbott and more. In 2024, I assumed the position of AI Champion for Ogilvy Brasil and DavidSP, where I am revolutionizing the integration of Artificial Intelligence in the creative process. In this pioneering role, I lead the implementation of emerging technologies, conduct specialized training, and coordinate the expansion of the WPP OPEN platform, establishing new paradigms at the intersection of creativity and AI.

As Adobe’s Global Creative Ambassador, I serve as a vital bridge between the creative community and developers, actively contributing to shaping the future of digital creative tools. My unique vision of the convergence between technology and creativity positions me as one of the most relevant voices in the creative industry’s digital transformation.

My most exceptional skill lies in transforming highly complex briefings into seamless consumer experiences through unique creative ideas in record time. This ability to simplify complexity while maintaining creative excellence has become my professional signature.

Beyond my professional life, I’m a hardcore gamer, Iron Maiden collector, wine enthusiast, fitness devotee and a heavy metal guitarist with over seven years of music education.

I’ve always been passionate about learning new skills and technologies, which naturally led me to my current role as a leader in AI and creative technology.