Real world, real risks

The most shared activity between parents and their kids is watching cartoons together, and this is something we all remember from childhood as well.

But something that most parents seem to have forgotten is that when we were children, we all had our immunization charts completed in Brazil.
Therefore, by leveraging data, we were able to identify the most beloved cartoons for people across different generations and brought them together to remind parents of all ages to also fill out their children’s immunization charts.

In their own words, they face all types of risks, they can run between traps, chase monsters and villains. But when they face the risks we have in the real world, they don’t take a chance.

Using these affectionate and nostalgic characters to bring such an important message to the real world was the result of this partnership between Pfizer and Warner Bros. Entertainment.

Creative Leadership: Sergio Mugnaini, Teco Cipriano, Tarik Frank, John Bogéa and Paulo Salles
Creatives: Luiz Henrique, Guilherme Pinho and Wagner Montanher

+55 11 99192 6227pauloh_salles@hotmail.com

Brazilian and Italian passports.